When COVID disrupted daily life in 2020, York’s family was also navigating a trauma rooted in addiction, prompting a period of reflection. After more than 20 years leading large teams in high-end hospitality, he began to reconsider not just how he had lived, but how he wanted to live next. That moment became the catalyst for launching his executive coaching practice. Today, as a Mental Fitness Coach for hospitality professionals and parents, York helps people lead with awareness, resilience, and intention—at work, at home, and within themselves.